Erarta presented the first ever exhibition in Russia of the world-famous pop-art icon Romero Britto “Romero Britto: The Formula of Success”
“Art can make you look at things differently, it can give you the strength to take off”, — says Romero Britto, whom critics already refer to as a “pop-art icon” of our generation. His unconventional style that The New York Times described as “radiating warmth, optimism and love”, coupled together with bright colours and a sense of humor, brought this naturally talented artist worldwide success.
In the late 80’s the Brazilian self-taught artist moved to Miami, and with unalterable resolve and belief in his own art, Romero Britto started actively participating in the artistic life of the United States, gaining popularity with a vast audience. It is at this time that he also made a journey to Paris, where he discovered first-hand the greatest influence and inspiration for his further professional development and formation of unique style, the works of European artistic giants, namely those of Matisse and Picasso.
Romero Britto’s unique manner and style cemented his reputation as a successful artist and led to his widespread international recognition. His acute understanding of popular culture has resulted in many successful collaborations with world-famous brands that include Audi, Bentley, Coca-Cola, Disney, Evian, FIFA, Hublot and Samsung among others. Britto’s monumental works adorn the main squares, stadiums and airports of some of the biggest cities in the world — London, Los Angeles, Miami, Moscow, New York, Sao Paulo, Stockholm, Tel Aviv and Washington, just to name a few.
He uses vibrant colors, fun themes and abstract compositions, which attract attention of millions of fans worldwide. His popularity is all encompassing, ranging from celebrities such as the British Royal Family, the singer Shakira and the writer Paulo Coelho to young fans, who find happiness and hope in his works. Britto says: “I started drawing in order to bring light and colour into my own life. And I'm happy to be able to share my vision of a better world with others”.
One of the most successful artists of our times, Romero Britto, will come to St. Petersburg in September in order to open his exhibition at Erarta Museum, where he will also hold an art workshop for children.